Act-On
AutomatedMarketing automation platform with Active Contacts pricing — pay only for contacts you actually email, saving 30-50% vs. traditional database-size billing.
Active plans
2
Total changes
4
Last change
Jun 4, 2026
Price trend
no history
What we know about Act-On’s pricing
Moderately activeChanges in 12 months
4
Cadence
Multiple changes per day
Direction
New plan recently added
Category position
Pricier than 94% of Marketing tools (1189 compared)
Current pricing
Professional
monthly$900/mo
From $900/mo (2,500 contacts)
- Unlimited access to our complete marketing automation program
- World-class marketing automation
- Integrates into virtually any MarTech system
- Execute true multichannel marketing programs
- Engage with customers across their life cycle
- Support(Standard support package with email-based support.)
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
- Create contact lists based on behavior and demographics
- Target emails and messaging to contact segments
- Deliver landing pages and forms that engage your market and capture info
- Dozens of pre-built templates for landing pages, forms, and emails
- Open API, Zapier and Cazoomi enables customers to build the martech they need
- Interactive analytics and reporting dashboards
- AI Predictive lead score
- AI Audience Insights
- CRM Integration
Enterprise
customCustom
- Everything in our professional plan plus
- CRM integration with Salesforce, SugarCRM, NetSuite, Dynamics, and more
- Data Studio for advanced reporting and BI integration
- Account-Based Marketing
- 2x user accounts
- Support: Standard support package with email-based support
- Premium support recommended for Enterprise level
Price history
Last 4 changes
| Date | Plan | Change | Old | New | Δ% |
|---|---|---|---|---|---|
| Jun 4, 2026 | Enterprise | new plan | — | — | — |
| Jun 4, 2026 | Professional | new plan | — | $900 | — |
| Jun 2, 2026 | Enterprise | new plan | — | — | — |
| Jun 2, 2026 | Professional | new plan | — | $900 | — |
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