Act-On
Under review· 1Marketing automation platform with Active Contacts pricing — pay only for contacts you actually email, saving 30-50% vs. traditional database-size billing.
Act-On has 2 plans: paid plans from $900/month and custom pricing for larger teams. We last read its pricing page on 4 October 2026. We have not recorded a price change.
Act-On plans and prices
Professional
monthly$900/mo
From $900/mo (2,500 contacts)
- Unlimited access to our complete marketing automation program
- World-class marketing automation
- Integrates into virtually any MarTech system
- Execute true multichannel marketing programs
- Engage with customers across their life cycle
- Support — Standard support package with email-based support.
- Automated engagement programs
- Track website and landing page visitors
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- Score visitors, prospects and customers
- Create contact lists based on behavior and demographics
- Target emails and messaging to contact segments
- Deliver landing pages and forms that engage your market and capture info
- Dozens of pre-built templates for landing pages, forms, and emails
- Open API, Zapier and Cazoomi enables customers to build the martech they need
- Interactive analytics and reporting dashboards
- AI Predictive lead score
- AI Audience Insights
- CRM Integration
Enterprise
Custom
- Everything in our professional plan plus
- CRM integration with Salesforce, SugarCRM, NetSuite, Dynamics, and more
- Data Studio for advanced reporting and BI integration
- Account-Based Marketing
- 2x user accounts
- Support: Standard support package with email-based support
- Premium support recommended for Enterprise level
Price history
Last 2 recorded changes
| Date | Plan | Change | Old | New | Δ% |
|---|---|---|---|---|---|
| Jun 4, 2026 | Enterprise | New plan | — | — | — |
| Jun 4, 2026 | Professional | New plan | — | $900 | — |
Other Marketing products
No confirmed alternatives yet.