ActiveCampaign

Automated

Email marketing automation and CRM platform

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Active plans

Total changes

Last change

May 18, 2026

Price trend

What we know about ActiveCampaign’s pricing

Moderately active

Changes in 12 months

35 all-time

Cadence

Every 5 weeks

Direction

New plan recently added

Category position

—

Not enough peers tracked yet

Current pricing

Starter

yearly

Custom

Users(1)
Email sends(10x contact limit)
Multi-step marketing automation(true)
Automation actions(5 actions per automation)
Cross-channel marketing(Email only)
Segmentation(Limited)

Price history

Last 35 changes

$149→$149(0.0%)

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Plus

yearly

Custom

Users(1)
Email sends(10x contact limit)
Multi-step marketing automation(true)
Automation actions(Unlimited)
Cross-channel marketing(Email & automation)
Segmentation(Standard)
Business Goals(25 active goals)
Active Intelligence (AI)(Limited access)
AI brand kit(5 brand kits)
Standard CRM & ecommerce integrations(true)
Landing pages(true)
A/B testing(Email & automation)
Inbox preview & testing(5 per month)
Email & chat support(Basic)
Onboarding & migration support(Basic)
SMS(Add-on)
WhatsApp Messaging(Add-on)
Transactional email(Add-on)
AI Activities(Add-on)
Custom Reporting(Add-on)
Enhanced CRM (Pipelines)(Add-on)
Enhanced CRM (Sales Engagement)(Add-on)

Pro

yearly

Custom

Users(3)
Email sends(12x contact limit)
Multi-step marketing automation(true)
Automation actions(Unlimited)
Cross-channel marketing(Email & automation)
Segmentation(Advanced)
Business Goals(200 active goals)
Active Intelligence (AI)(Unlimited access)
AI brand kit(5 brand kits)
Predictive sending(true)
Conditional content(true)
Attribution & conversion tracking(true)
Standard CRM & premium ecommerce integrations(true)
Landing pages(true)
A/B testing(Email & automation)
Inbox preview & testing(Unlimited)
Email & chat support(Priority)
Onboarding & migration support(Priority)
SMS(Add-on)
WhatsApp Messaging(Add-on)
Transactional email(Add-on)
AI Activities(Add-on)
Custom Reporting(Add-on)
Enhanced CRM (Pipelines)(Add-on)
Enhanced CRM (Sales Engagement)(Add-on)

Enterprise

yearly

Custom

Users(5)
Email sends(15x contact limit)
Multi-step marketing automation(true)
Automation actions(Unlimited)
Cross-channel marketing(Email & automation)
Segmentation(Premium)
Business Goals(200 active goals)
Active Intelligence (AI)(Unlimited access)
AI brand kit(5 brand kits)
Predictive & conditional content(true)
Attribution & conversion tracking(true)
Custom objects(true)
Single Sign-On (SSO)(true)
HIPAA support(true)
Dedicated account team(true)
Uptime SLA(true)
Custom account domain(true)
Database sync(true)
Premium CRM integrations (Salesforce, MS Dynamics)(true)
Premium ecommerce integrations (BigCommerce, Magento, Shopify Plus)(true)
Landing pages(true)
Inbox preview & testing(Unlimited)
Email & chat support(Priority)
Onboarding & migration support(Priority)
Custom Reporting(Included in plan)
SMS(Add-on)
WhatsApp Messaging(Add-on)
Transactional email(Add-on)
AI Activities(Add-on)

Date	Plan	Change	Old	New	Δ%
May 18, 2026	Enterprise	new plan	—	—	—
May 18, 2026	Pro	new plan	—	—	—
May 18, 2026	Plus	new plan	—	—	—
May 18, 2026	Starter	new plan	—	—	—
Jul 18, 2024	Professional	removed plan	—	—	—
Jul 18, 2024	Lite	removed plan	—	—	—
Jul 18, 2024	Starter	new plan	—	—	—
Jul 18, 2024	Pro	new plan	—	—	—
Jan 14, 2024	Enterprise (Marketing & Sales)	removed plan	—	—	—
Jan 14, 2024	Professional (Marketing & Sales)	removed plan	$386	—	—
Jan 14, 2024	Plus (Marketing & Sales)	removed plan	$93	—	—
Jan 14, 2024	Enterprise (Sales)	removed plan	—	—	—
Jan 14, 2024	Professional (Sales)	removed plan	$49	—	—
Jan 14, 2024	Plus (Sales)	removed plan	$19	—	—
Jan 14, 2024	Enterprise (Marketing)	removed plan	—	—	—
Jan 14, 2024	Professional (Marketing)	removed plan	$149	—	—
Jan 14, 2024	Plus (Marketing)	removed plan	$49	—	—
Jan 14, 2024	Enterprise	new plan	—	—	—
Jan 14, 2024	Professional	new plan	—	—	—
Jan 14, 2024	Plus	new plan	—	—	—
Jan 14, 2024	Lite	new plan	—	—	—
Jul 21, 2023	Lite	removed plan	$9	—	—
Jul 21, 2023	Enterprise (Marketing & Sales)	new plan	—	—	—
Jul 21, 2023	Professional (Marketing & Sales)	new plan	—	$386	—
Jul 21, 2023	Plus (Marketing & Sales)	new plan	—	$93	—
Jul 21, 2023	Enterprise (Sales)	new plan	—	—	—
Jul 21, 2023	Professional (Sales)	new plan	—	$49	—
Jul 21, 2023	Plus (Sales)	new plan	—	$19	—
Jul 21, 2023	Enterprise (Marketing)	restructure	—	—	—
Jul 21, 2023	Professional (Marketing)	restructure	$149	$149	—
Jul 21, 2023	Plus (Marketing)	restructure	$49	$49	—
Jan 13, 2023	Enterprise	new plan	—	—	—
Jan 13, 2023	Professional	new plan	—	$149	—
Jan 13, 2023	Plus	new plan	—	$49	—
Jan 13, 2023	Lite	new plan	—	$9	—