ActiveCampaign has 4 plans: custom pricing for larger teams. We last read its pricing page on 3 October 2026. We have not recorded a price change.
ActiveCampaign plans and prices
Starter
Custom
- Users — 1
- Email sends — 10x contact limit
- Multi-step marketing automation — true
- Automation actions — 5 actions per automation
- Cross-channel marketing — Email only
- Segmentation — Limited
- Business Goals — 15 active goals
- Active Intelligence (AI) — Limited access
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- AI brand kit — 1 brand kit
- Standard CRM & ecommerce integrations — true
- Landing pages — true
- A/B testing — Email only
- Inbox preview & testing — 5 per month
- Email & chat support — Basic
- Onboarding & migration support — Basic
- SMS — Add-on
- WhatsApp Messaging — Add-on
- Transactional email — Add-on
- AI Activities — Add-on
- Custom Reporting — Add-on
Plus
Custom
- Users — 1
- Email sends — 10x contact limit
- Multi-step marketing automation — true
- Automation actions — Unlimited
- Cross-channel marketing — Email & automation
- Segmentation — Standard
- Business Goals — 25 active goals
- Active Intelligence (AI) — Limited access
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- AI brand kit — 5 brand kits
- Standard CRM & ecommerce integrations — true
- Landing pages — true
- A/B testing — Email & automation
- Inbox preview & testing — 5 per month
- Email & chat support — Basic
- Onboarding & migration support — Basic
- SMS — Add-on
- WhatsApp Messaging — Add-on
- Transactional email — Add-on
- AI Activities — Add-on
- Custom Reporting — Add-on
- Enhanced CRM (Pipelines) — Add-on
- Enhanced CRM (Sales Engagement) — Add-on
Pro
Custom
- Users — 3
- Email sends — 12x contact limit
- Multi-step marketing automation — true
- Automation actions — Unlimited
- Cross-channel marketing — Email & automation
- Segmentation — Advanced
- Business Goals — 200 active goals
- Active Intelligence (AI) — Unlimited access
Show all 25 featuresShow fewer
- AI brand kit — 5 brand kits
- Predictive sending — true
- Conditional content — true
- Attribution & conversion tracking — true
- Standard CRM & premium ecommerce integrations — true
- Landing pages — true
- A/B testing — Email & automation
- Inbox preview & testing — Unlimited
- Email & chat support — Priority
- Onboarding & migration support — Priority
- SMS — Add-on
- WhatsApp Messaging — Add-on
- Transactional email — Add-on
- AI Activities — Add-on
- Custom Reporting — Add-on
- Enhanced CRM (Pipelines) — Add-on
- Enhanced CRM (Sales Engagement) — Add-on
Enterprise
Custom
- Users — 5
- Email sends — 15x contact limit
- Multi-step marketing automation — true
- Automation actions — Unlimited
- Cross-channel marketing — Email & automation
- Segmentation — Premium
- Business Goals — 200 active goals
- Active Intelligence (AI) — Unlimited access
Show all 29 featuresShow fewer
- AI brand kit — 5 brand kits
- Predictive & conditional content — true
- Attribution & conversion tracking — true
- Custom objects — true
- Single Sign-On (SSO) — true
- HIPAA support — true
- Dedicated account team — true
- Uptime SLA — true
- Custom account domain — true
- Database sync — true
- Premium CRM integrations (Salesforce, MS Dynamics) — true
- Premium ecommerce integrations (BigCommerce, Magento, Shopify Plus) — true
- Landing pages — true
- Inbox preview & testing — Unlimited
- Email & chat support — Priority
- Onboarding & migration support — Priority
- Custom Reporting — Included in plan
- SMS — Add-on
- WhatsApp Messaging — Add-on
- Transactional email — Add-on
- AI Activities — Add-on
Price history
Last 10 recorded changes
| Date | Plan | Change | Old | New | Δ% |
|---|---|---|---|---|---|
| May 18, 2026 | Enterprise | New plan | — | — | — |
| May 18, 2026 | Pro | New plan | — | — | — |
| May 18, 2026 | Plus | New plan | — | — | — |
| May 18, 2026 | Starter | New plan | — | — | — |
| Jul 18, 2024 | Pro | New plan | — | — | — |
| Jul 18, 2024 | Starter | New plan | — | — | — |
| Jul 18, 2024 | Lite | Removed | — | — | — |
| Jul 18, 2024 | Professional | Removed | — | — | — |
| Jan 14, 2024 | Lite | New plan | — | — | — |
| Jan 14, 2024 | Plus | New plan | — | — | — |
Showing the most recent 10 changes. Full history back to 2023 is available through the developer API.
Other Marketing products
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