Active plans
4
Total changes
11
Last change
May 18, 2026
Price trend
no history
What we know about ActiveCampaign’s pricing
Moderately activeChanges in 12 months
4
35 all-time
Cadence
Every 5 weeks
Direction
New plan recently added
Category position
—
Not enough peers tracked yet
Current pricing
Starter
yearlyCustom
- yearlyStarts at --/mo billed annually
- customContact sales
- Users(1)
- Email sends(10x contact limit)
- Multi-step marketing automation(true)
- Automation actions(5 actions per automation)
- Cross-channel marketing(Email only)
- Segmentation(Limited)
- Business Goals(15 active goals)
- Active Intelligence (AI)(Limited access)
- AI brand kit(1 brand kit)
- Standard CRM & ecommerce integrations(true)
- Landing pages(true)
- A/B testing(Email only)
- Inbox preview & testing(5 per month)
- Email & chat support(Basic)
- Onboarding & migration support(Basic)
- SMS(Add-on)
- WhatsApp Messaging(Add-on)
- Transactional email(Add-on)
- AI Activities(Add-on)
- Custom Reporting(Add-on)
Plus
yearlyCustom
- yearlyStarts at --/mo billed annually
- customContact sales
- Users(1)
- Email sends(10x contact limit)
- Multi-step marketing automation(true)
- Automation actions(Unlimited)
- Cross-channel marketing(Email & automation)
- Segmentation(Standard)
- Business Goals(25 active goals)
- Active Intelligence (AI)(Limited access)
- AI brand kit(5 brand kits)
- Standard CRM & ecommerce integrations(true)
- Landing pages(true)
- A/B testing(Email & automation)
- Inbox preview & testing(5 per month)
- Email & chat support(Basic)
- Onboarding & migration support(Basic)
- SMS(Add-on)
- WhatsApp Messaging(Add-on)
- Transactional email(Add-on)
- AI Activities(Add-on)
- Custom Reporting(Add-on)
- Enhanced CRM (Pipelines)(Add-on)
- Enhanced CRM (Sales Engagement)(Add-on)
Pro
yearlyCustom
- yearlyStarts at --/mo billed annually
- customContact sales
- Users(3)
- Email sends(12x contact limit)
- Multi-step marketing automation(true)
- Automation actions(Unlimited)
- Cross-channel marketing(Email & automation)
- Segmentation(Advanced)
- Business Goals(200 active goals)
- Active Intelligence (AI)(Unlimited access)
- AI brand kit(5 brand kits)
- Predictive sending(true)
- Conditional content(true)
- Attribution & conversion tracking(true)
- Standard CRM & premium ecommerce integrations(true)
- Landing pages(true)
- A/B testing(Email & automation)
- Inbox preview & testing(Unlimited)
- Email & chat support(Priority)
- Onboarding & migration support(Priority)
- SMS(Add-on)
- WhatsApp Messaging(Add-on)
- Transactional email(Add-on)
- AI Activities(Add-on)
- Custom Reporting(Add-on)
- Enhanced CRM (Pipelines)(Add-on)
- Enhanced CRM (Sales Engagement)(Add-on)
Enterprise
yearlyCustom
- yearlyStarts at --/mo billed annually
- customContact sales
- Users(5)
- Email sends(15x contact limit)
- Multi-step marketing automation(true)
- Automation actions(Unlimited)
- Cross-channel marketing(Email & automation)
- Segmentation(Premium)
- Business Goals(200 active goals)
- Active Intelligence (AI)(Unlimited access)
- AI brand kit(5 brand kits)
- Predictive & conditional content(true)
- Attribution & conversion tracking(true)
- Custom objects(true)
- Single Sign-On (SSO)(true)
- HIPAA support(true)
- Dedicated account team(true)
- Uptime SLA(true)
- Custom account domain(true)
- Database sync(true)
- Premium CRM integrations (Salesforce, MS Dynamics)(true)
- Premium ecommerce integrations (BigCommerce, Magento, Shopify Plus)(true)
- Landing pages(true)
- Inbox preview & testing(Unlimited)
- Email & chat support(Priority)
- Onboarding & migration support(Priority)
- Custom Reporting(Included in plan)
- SMS(Add-on)
- WhatsApp Messaging(Add-on)
- Transactional email(Add-on)
- AI Activities(Add-on)
Price history
Last 11 changes
| Date | Plan | Change | Old | New | Δ% |
|---|---|---|---|---|---|
| May 18, 2026 | Enterprise | new plan | — | — | — |
| May 18, 2026 | Pro | new plan | — | — | — |
| May 18, 2026 | Plus | new plan | — | — | — |
| May 18, 2026 | Starter | new plan | — | — | — |
| Jul 18, 2024 | Professional | removed plan | — | — | — |
| Jul 18, 2024 | Lite | removed plan | — | — | — |
| Jul 18, 2024 | Starter | new plan | — | — | — |
| Jul 18, 2024 | Pro | new plan | — | — | — |
| Jan 14, 2024 | Enterprise (Marketing & Sales) | removed plan | — | — | — |
| Jan 14, 2024 | Professional (Marketing & Sales) | removed plan | $386 | — | — |
Showing the most recent 10 changes. Full history back to 2023 is available through the developer API.
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