Aha!
AutomatedAha! is a product management suite with roadmapping, idea management, whiteboards, knowledge docs, and agile delivery planning tools.
Aha! has 8 plans: paid plans from $9/month. We last read its pricing page on 16 October 2026. We have not recorded a price change.
Aha! plans and prices
Roadmaps
monthly$59/mo
from $59/user/mo
- Link strategy to all product work
- Capture feedback via ideas portals
- Brainstorm with virtual whiteboards
- Prioritize features with a scorecard
- Manage release plans and dependencies
- Create and share beautiful roadmaps
- Enhance work with the AI assistant
- Integrate with Jira, Azure DevOps, and 40+ other tools
Show all 11 featuresShow fewer
- Includes Aha! Ideas Essentials
- Includes Aha! Whiteboards Essentials
- Includes Aha! Knowledge Essentials
Ideas
monthly$39/mo
from $39/user/mo
- monthly$39/mo(from $39/user/mo)
- Capture feedback via ideas portals
- Streamline your idea review process
- Integrate with Salesforce and Zendesk
- Prioritize ideas by potential revenue
- Analyze feedback themes with the AI assistant
- Launch polls and collect in-app requests
- Includes Aha! Whiteboards Essentials
- Includes Aha! Knowledge Essentials
Whiteboards
monthly$9/mo
from $9/user/mo
- monthly$9/mo(from $9/user/mo)
- Create unlimited whiteboards
- Choose from nearly 100 templates
- Brainstorm new ideas
- Use intuitive drawing tools
- Create diagrams and models
- Share with unlimited guests
- Collaborate in real time
- Capture inline comments
Knowledge
monthly$18/mo
- Centralize product documentation
- Publish multiple knowledge bases
- Choose from 100+ templates
- Draft documents with the AI assistant
- Co-create content in real time
- Import existing documentation
- Includes Aha! Whiteboards Essentials
Discovery
monthly$39/mo
- Create unlimited studies
- Conduct unlimited interviews
- Build a research participant database
- Automate interview scheduling
- Analyze meeting transcripts with the AI assistant
- Connect insights to the roadmap
Builder
monthly$59/mo
- Build prototypes and applications
- Define vision, goals, and personas
- Code with Elle (AI assistant)
- Use a built-in database
- Apply your own design system
- Deploy with enterprise-grade hosting
- Meet enterprise governance standards
- Collect user feedback
Show all 9 featuresShow fewer
- Integrate with Aha! Roadmaps
Develop
monthly$59/mo
- Build prototypes and applications
- Define vision, goals, and personas
- Code with Elle (AI assistant)
- Use a built-in database
- Apply your own design system
- Deploy with enterprise-grade hosting
- Meet enterprise governance standards
- Collect user feedback
Show all 9 featuresShow fewer
- Integrate with Aha! Roadmaps
Teamwork
monthly$9/mo
- Align daily tasks with strategic plans
- Choose an agile way to work
- Define and prioritize tasks
- Manage team capacity
- Track risks and analyze team productivity
- Accelerate tasks with the AI assistant
- Integrate with 35+ design and delivery tools
Price history
Last 5 recorded changes
| Date | Plan | Change | Old | New | Δ% |
|---|---|---|---|---|---|
| Oct 3, 2026 | Builder | New plan | — | $59 | — |
| Oct 3, 2026 | Discovery | New plan | — | $39 | — |
| Aug 4, 2026 | Knowledge | New plan | — | $18 | — |
| Aug 4, 2026 | Teamwork | New plan | — | $9 | — |
| Aug 4, 2026 | Develop | New plan | — | $59 | — |
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