Ahrefs
AutomatedSEO toolset for backlink analysis, keyword research, and site audits
Active plans
6
Total changes
11
Last change
Jul 24, 2026
Price trend
Starter plan
What we know about Ahrefs’s pricing
VolatileChanges in 12 months
15
18 all-time
Cadence
Every 9 weeks
Direction
Plan recently removed
Category position
Middle of the pack for SEO (508 compared)
Current pricing
Free
monthlyFree
- Site Explorer access(limited)
- Site Audit access(limited)
- Ahrefs data on your own site(true)
Starter
monthly$29/mo
$29/mo
- Projects (unverified)(1)
- Historical data(1 month)
- Tracked keywords(50)
- Crawl credits/mo(10,000)
- Max pages per project(500)
- Max rows per report(250)
- Export rows/mo(10,000)
- Users included(1)
Lite
monthly$129/mo
$129/mo
- yearly$1,290/yr($107.50/mo billed annually ($1,290/yr))
- Projects (unverified)(5)
- Historical data(6 months)
- Tracked keywords(750)
- Crawl credits/mo(100,000)
- Max pages per project(25,000)
- Max rows per report(2,500)
- Export rows/mo(500,000)
- Users included(1)
- Additional users($40/mo each (up to 2))
- Credits per user/mo(1,000)
- API units/mo(100,000)
- Keyword lists(50)
- Brand Radar checks/mo(150)
- Brand Radar tracked prompts(5)
- Portfolio target URLs(0)
- Dashboard(true)
- Site Explorer(true)
- Keywords Explorer(true)
- Site Audit(true)
- Rank Tracker(true)
- Competitive Analysis(true)
- SERP history(true)
- Web Analytics(true)
- API access(true)
- MCP Server(true)
- Report Builder(true)
- Content Explorer(false)
- Portfolios(false)
- AI suggestions (Keywords Explorer)(false)
- Keyword clusters(false)
- Search intents(false)
- SERP updates(false)
Standard
monthly$249/mo
$249/mo
- yearly$2,490/yr($207.50/mo billed annually ($2,490/yr))
- Projects (unverified)(20)
- Historical data(2 years)
- Tracked keywords(2,000)
- Crawl credits/mo(500,000)
- Max pages per project(50,000)
- Max rows per report(30,000)
- Export rows/mo(1,500,000)
- Users included(1)
- Additional users($60/mo each (up to 5))
- Credits per user/mo(Unlimited)
- API units/mo(400,000)
- Keyword lists(100)
- Brand Radar checks/mo(300)
- Brand Radar tracked prompts(10)
- Portfolio target URLs(100)
- Dashboard(true)
- Site Explorer(true)
- Keywords Explorer(true)
- Site Audit(true)
- Rank Tracker(true)
- Competitive Analysis(true)
- SERP history(true)
- Web Analytics(true)
- API access(true)
- MCP Server(true)
- Report Builder(true)
- Content Explorer(true)
- Portfolios(true)
- AI suggestions (Keywords Explorer)(true)
- Keyword clusters(true)
- Search intents(true)
- SERP updates(true)
- Batch Analysis(true)
- SERP comparison(true)
- Looker Studio integration(false)
- Agency directory listing(false)
Advanced
monthly$449/mo
$449/mo
- yearly$4,490/yr($374.17/mo billed annually ($4,490/yr))
- Projects (unverified)(50)
- Historical data(5 years)
- Tracked keywords(5,000)
- Crawl credits/mo(1,500,000)
- Max pages per project(250,000)
- Max rows per report(75,000)
- Export rows/mo(4,000,000)
- Users included(1)
- Additional users($80/mo each (up to 10))
- Credits per user/mo(Unlimited)
- API units/mo(1,000,000)
- Keyword lists(200)
- Brand Radar checks/mo(600)
- Brand Radar tracked prompts(20)
- Portfolio target URLs(250)
- Dashboard(true)
- Site Explorer(true)
- Keywords Explorer(true)
- Site Audit(true)
- Rank Tracker(true)
- Competitive Analysis(true)
- SERP history(true)
- Web Analytics(true)
- API access(true)
- MCP Server(true)
- Report Builder(true)
- Content Explorer(true)
- Portfolios(true)
- AI suggestions (Keywords Explorer)(true)
- Keyword clusters(true)
- Search intents(true)
- SERP updates(true)
- Batch Analysis(true)
- SERP comparison(true)
- Looker Studio integration(true)
- Agency directory listing(true)
- Site Audit HTTP authentication(true)
- Site Audit segmentation(true)
Enterprise
yearly$17,988/yr
$1,499/mo (annual commitment required)
- yearly$17,988/yr($1,499/mo (annual commitment required))
- monthly$1,499/mo($1,499/mo)
- Projects (unverified)(100)
- Historical data(Unlimited)
- Tracked keywords(10,000+)
- Crawl credits/mo(5,000,000+)
- Max pages per project(5,000,000)
- Max rows per report(150,000)
- Export rows/mo(10,000,000+)
- Users included(3+)
- Additional users($100/mo each (unlimited))
- Credits per user/mo(Unlimited)
- API units/mo(2,000,000+)
- API access(uncapped)
- Keyword lists(500)
- Brand Radar checks/mo(2,500+)
- Brand Radar tracked prompts(83+)
- Portfolio target URLs(1,000)
- SSO & enterprise-grade security(true)
- Access management & audit log(true)
- Unlimited historical data(true)
- Personalized higher limits & data exports(true)
- Forecasting & trends(true)
- Looker Studio integration(true)
- Agency directory listing(true)
- Dashboard(true)
- Site Explorer(true)
- Keywords Explorer(true)
- Site Audit(true)
- Rank Tracker(true)
- Competitive Analysis(true)
- Content Explorer(true)
- Portfolios(true)
- Batch Analysis(true)
- Report Builder(true)
Price history
Last 11 changes
| Date | Plan | Change | Old | New | Δ% |
|---|---|---|---|---|---|
| Jul 24, 2026 | Webmaster Tools | removed plan | $0 | — | — |
| Jul 24, 2026 | Ahrefs Free | new plan | — | $0 | — |
| May 18, 2026 | Enterprise | new plan | — | $1,499 | — |
| May 18, 2026 | Advanced | new plan | — | $449 | — |
| May 18, 2026 | Standard | new plan | — | $249 | — |
| May 18, 2026 | Lite | new plan | — | $129 | — |
| May 18, 2026 | Starter | new plan | — | $29 | — |
| May 18, 2026 | Free | new plan | — | $0 | — |
| Nov 6, 2025 | Pro | removed plan | $99 | — | — |
| Nov 6, 2025 | Webmaster Tools | new plan | — | $0 | — |
Showing the most recent 10 changes. Full history back to 2023 is available through the developer API.
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