Ahrefs
Under review· 1SEO toolset for backlink analysis, keyword research, and site audits
Ahrefs has 6 plans: a free plan and paid plans from $29/month. We last read its pricing page on 4 October 2026. We have not recorded a price change.
Ahrefs plans and prices
Free
$0
- Site Explorer access — limited
- Site Audit access — limited
- Ahrefs data on your own site — true
Starter
monthly$29/mo
- Projects (unverified) — 1
- Historical data — 1 month
- Tracked keywords — 50
- Crawl credits/mo — 10,000
- Max pages per project — 500
- Max rows per report — 250
- Export rows/mo — 10,000
- Users included — 1
Lite
monthly$129/mo
- yearly$1,290/yr($107.50/mo billed annually ($1,290/yr))
- Projects (unverified) — 5
- Historical data — 6 months
- Tracked keywords — 750
- Crawl credits/mo — 100,000
- Max pages per project — 25,000
- Max rows per report — 2,500
- Export rows/mo — 500,000
- Users included — 1
Show all 32 featuresShow fewer
- Additional users — $40/mo each (up to 2)
- Credits per user/mo — 1,000
- API units/mo — 100,000
- Keyword lists — 50
- Brand Radar checks/mo — 150
- Brand Radar tracked prompts — 5
- Portfolio target URLs — 0
- Dashboard — true
- Site Explorer — true
- Keywords Explorer — true
- Site Audit — true
- Rank Tracker — true
- Competitive Analysis — true
- SERP history — true
- Web Analytics — true
- API access — true
- MCP Server — true
- Report Builder — true
- Content Explorer — false
- Portfolios — false
- AI suggestions (Keywords Explorer) — false
- Keyword clusters — false
- Search intents — false
- SERP updates — false
Standard
monthly$249/mo
- yearly$2,490/yr($207.50/mo billed annually ($2,490/yr))
- Projects (unverified) — 20
- Historical data — 2 years
- Tracked keywords — 2,000
- Crawl credits/mo — 500,000
- Max pages per project — 50,000
- Max rows per report — 30,000
- Export rows/mo — 1,500,000
- Users included — 1
Show all 36 featuresShow fewer
- Additional users — $60/mo each (up to 5)
- Credits per user/mo — Unlimited
- API units/mo — 400,000
- Keyword lists — 100
- Brand Radar checks/mo — 300
- Brand Radar tracked prompts — 10
- Portfolio target URLs — 100
- Dashboard — true
- Site Explorer — true
- Keywords Explorer — true
- Site Audit — true
- Rank Tracker — true
- Competitive Analysis — true
- SERP history — true
- Web Analytics — true
- API access — true
- MCP Server — true
- Report Builder — true
- Content Explorer — true
- Portfolios — true
- AI suggestions (Keywords Explorer) — true
- Keyword clusters — true
- Search intents — true
- SERP updates — true
- Batch Analysis — true
- SERP comparison — true
- Looker Studio integration — false
- Agency directory listing — false
Advanced
monthly$449/mo
- yearly$4,490/yr($374.17/mo billed annually ($4,490/yr))
- Projects (unverified) — 50
- Historical data — 5 years
- Tracked keywords — 5,000
- Crawl credits/mo — 1,500,000
- Max pages per project — 250,000
- Max rows per report — 75,000
- Export rows/mo — 4,000,000
- Users included — 1
Show all 38 featuresShow fewer
- Additional users — $80/mo each (up to 10)
- Credits per user/mo — Unlimited
- API units/mo — 1,000,000
- Keyword lists — 200
- Brand Radar checks/mo — 600
- Brand Radar tracked prompts — 20
- Portfolio target URLs — 250
- Dashboard — true
- Site Explorer — true
- Keywords Explorer — true
- Site Audit — true
- Rank Tracker — true
- Competitive Analysis — true
- SERP history — true
- Web Analytics — true
- API access — true
- MCP Server — true
- Report Builder — true
- Content Explorer — true
- Portfolios — true
- AI suggestions (Keywords Explorer) — true
- Keyword clusters — true
- Search intents — true
- SERP updates — true
- Batch Analysis — true
- SERP comparison — true
- Looker Studio integration — true
- Agency directory listing — true
- Site Audit HTTP authentication — true
- Site Audit segmentation — true
Enterprise
yearly$17,988/yr
$1,499/mo (annual commitment required)
- yearly$17,988/yr($1,499/mo (annual commitment required))
- monthly$1,499/mo($1,499/mo)
- Projects (unverified) — 100
- Historical data — Unlimited
- Tracked keywords — 10,000+
- Crawl credits/mo — 5,000,000+
- Max pages per project — 5,000,000
- Max rows per report — 150,000
- Export rows/mo — 10,000,000+
- Users included — 3+
Show all 33 featuresShow fewer
- Additional users — $100/mo each (unlimited)
- Credits per user/mo — Unlimited
- API units/mo — 2,000,000+
- API access — uncapped
- Keyword lists — 500
- Brand Radar checks/mo — 2,500+
- Brand Radar tracked prompts — 83+
- Portfolio target URLs — 1,000
- SSO & enterprise-grade security — true
- Access management & audit log — true
- Unlimited historical data — true
- Personalized higher limits & data exports — true
- Forecasting & trends — true
- Looker Studio integration — true
- Agency directory listing — true
- Dashboard — true
- Site Explorer — true
- Keywords Explorer — true
- Site Audit — true
- Rank Tracker — true
- Competitive Analysis — true
- Content Explorer — true
- Portfolios — true
- Batch Analysis — true
- Report Builder — true
Price history
Last 10 recorded changes
| Date | Plan | Change | Old | New | Δ% |
|---|---|---|---|---|---|
| Jul 24, 2026 | Ahrefs Free | New plan | — | $0 | — |
| Jul 24, 2026 | Webmaster Tools | Removed | $0 | — | — |
| May 18, 2026 | Enterprise | New plan | — | $1,499 | — |
| May 18, 2026 | Advanced | New plan | — | $449 | — |
| May 18, 2026 | Standard | New plan | — | $249 | — |
| May 18, 2026 | Lite | New plan | — | $129 | — |
| May 18, 2026 | Starter | New plan | — | $29 | — |
| May 18, 2026 | Free | New plan | — | $0 | — |
| Nov 6, 2025 | Lite | New plan | — | $129 | — |
| Nov 6, 2025 | Standard | New plan | — | $249 | — |
Showing the most recent 10 changes. Full history back to 2023 is available through the developer API.
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