Amplitude
AutomatedProduct analytics platform for user behavior and growth insights
Active plans
4
Total changes
11
Last change
May 17, 2026
Price trend
Plus plan
What we know about Amplitude’s pricing
VolatileChanges in 12 months
7
11 all-time
Cadence
Every 4 months
Direction
New plan recently added
Category position
Middle of the pack for Analytics (610 compared)
Current pricing
Starter
monthlyFree
- Included MTUs(10K)
- Included Events(up to 2M)
- Out-of-the-box analytics(Yes)
- Session Replay(Yes)
- Unlimited feature flags(Yes)
- Web Experimentation(Yes)
- AI Feedback(Yes)
- Unlimited sources and destinations(Yes)
- Access to community and academy(Yes)
Plus
monthly$49/mo
$49/mo
- yearly$49/mobilled annually ($588/yr)
- Included MTUs(up to 300K)
- Included Events(25M)
- Unlimited product analytics(Yes)
- Behavioral cohorts(Yes)
- Feature tagging(Yes)
- Segmentation for Web Experimentation(Yes)
- Custom audiences and syncs(Yes)
- Online customer support(Yes)
Growth
customCustom
- Custom MTU or Event volume(Yes)
- Advanced behavioral analysis(Yes)
- Causal insights and monitoring(Yes)
- Feature Experimentation(Yes)
- Code editor for Web Experimentation(Yes)
- Real-time streaming and syncs(Yes)
- Predictive audiences(Yes)
- Customer support(Yes)
Enterprise
customCustom
- Custom MTU or Event volume(Yes)
- Cross-product analysis(Yes)
- Advanced data and permission controls(Yes)
- Mutual exclusion groups to scale A/B tests(Yes)
- Multi-armed bandit experiments(Yes)
- Predictive audiences(Yes)
- Assigned account manager(Yes)
Price history
Last 11 changes
$49.00→$49.00(0.0%)
| Date | Plan | Change | Old | New | Δ% |
|---|---|---|---|---|---|
| May 17, 2026 | Enterprise | new plan | — | — | — |
| May 17, 2026 | Growth | new plan | — | — | — |
| May 17, 2026 | Plus | new plan | — | $49 | — |
| May 17, 2026 | Starter | new plan | — | $0 | — |
| May 17, 2026 | Free | new plan | — | $0 | — |
| May 17, 2026 | Growth Plan | new plan | — | $49 | — |
| May 17, 2026 | Custom | new plan | — | — | — |
| May 23, 2024 | Plus | new plan | — | $49 | — |
| Jan 18, 2023 | Enterprise | new plan | — | — | — |
| Jan 18, 2023 | Growth | new plan | — | — | — |
Showing the most recent 10 changes. Full history back to 2023 is available through the developer API.
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