Badger Maps

Automated

Field sales mapping and route planning software with CRM integration, territory management, lead routing, insights, and gamification.

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Active plans

Total changes

Last change

Jun 5, 2026

Price trend

What we know about Badger Maps’s pricing

Moderately active

Changes in 12 months

Cadence

Multiple changes per day

Direction

New plan recently added

Category position

—

Not enough peers tracked yet

Current pricing

Badger Align

monthly

$20/mo

$20/territory/mo (billed annually, min 5)

monthly$20/mo($20/territory/mo (billed annually, min 5))

Territory creation
Territory alignment
Weighted & custom metrics
Territory optimization
CRM integration

Price history

Last 6 changes

Date	Plan	Change	Old	New	Δ%
Jun 5, 2026	Enterprise	new plan	—	$0	—
Jun 5, 2026	Business	new plan

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Legacy & core account exclusions

Price drops to $10/mo per territory after 40

Badger Lead Routing

yearly

$16/yr

$16/rep/mo billed annually

yearly$16/yr($16/rep/mo billed annually)
monthly$18/mo($18/rep/mo billed monthly)

Territory-based lead assignment
Object routing (accounts, contacts, opportunities)
Address to territory matching
Assignment rules
CRM integration
Lead notifications
Min 5 reps
Price drops to $10/mo per rep after 40

Badger Insights

yearly

$50/yr

$50/user/mo billed annually

yearly$50/yr($50/user/mo billed annually)
monthly$60/mo($60/user/mo billed monthly)

Sales cycle dashboard
Territory insights
CRM Integration
Heat maps, bubble maps, thematic maps
Charts & graphs
Territory comparisons
Demographic overlays
Dynamic reports

Badger Scoreboard

yearly

$12/yr

$12/user/mo billed annually

yearly$12/yr($12/user/mo billed annually)
monthly$14/mo($14/user/mo billed monthly)

Dynamic leader boards
Gamification
Charts and graphs
Custom metrics
CRM integration
Min 5 users
Price drops to $8/mo per user after 40

Business

custom

Free

custom$0(Contact sales)

Sales mapping & route planner
Route optimization with up to 120 stops
Up to 2,000 records per license
CRM Integration
Up to 30 custom fields
CSV / Excel contact import

Enterprise

custom

Free

custom$0(Contact sales)

Sales mapping & route planner
Up to 10,000 records per license
Unlimited custom fields & objects
Highly customizable UI
SSO with SCIM support
Dedicated account manager
HIPAA compliance support

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