Badger Maps
AutomatedField sales mapping and route planning software with CRM integration, territory management, lead routing, insights, and gamification.
Active plans
6
Total changes
6
Last change
Jun 5, 2026
Price trend
no history
What we know about Badger Maps’s pricing
Moderately activeChanges in 12 months
6
Cadence
Multiple changes per day
Direction
New plan recently added
Category position
Cheaper than 84% of CRM tools (345 compared)
Current pricing
Badger Align
monthly$20/mo
Billed annually
$20/territory/mo (billed annually, min 5)
- monthly$20/mo($20/territory/mo (billed annually, min 5))
- Territory creation
- Territory alignment
- Weighted & custom metrics
- Territory optimization
- CRM integration
- Scenario planning
- Legacy & core account exclusions
- Price drops to $10/mo per territory after 40
Badger Lead Routing
yearly$16/yr
- yearly$16/yr($16/rep/mo billed annually)
- monthly$18/mo($18/rep/mo billed monthly)
- monthly$16/mo($16/mo (per rep, billed annually))
- monthly$18/mo($18/mo (billed monthly))
- Territory-based lead assignment
- Object routing (accounts, contacts, opportunities)
- Address to territory matching
- Assignment rules
- CRM integration
- Lead notifications
- Min 5 reps
- Price drops to $10/mo per rep after 40
Badger Insights
monthly$50/mo
Billed annually
- yearly$600/yr($50/user/mo billed annually)
- monthly$60/mo($60/user/mo billed monthly)
- monthly$60/mo($60/mo (billed monthly))
- Sales cycle dashboard
- Territory insights
- CRM Integration
- Heat maps, bubble maps, thematic maps
- Charts & graphs
- Territory comparisons
- Demographic overlays
- Dynamic reports
Badger Scoreboard
monthly$12/mo
Billed annually
- yearly$144/yr($12/user/mo billed annually)
- monthly$14/mo($14/user/mo billed monthly)
- monthly$14/mo($14/mo (billed monthly))
- Dynamic leader boards
- Gamification
- Charts and graphs
- Custom metrics
- CRM integration
- Min 5 users
- Price drops to $8/mo per user after 40
Business
customFree
- custom$0(Contact sales)
- monthly$0/mo($0/mo)
- Sales mapping & route planner
- Route optimization with up to 120 stops
- Native mobile apps on Android & iOS
- Account management(Up to 2,000 records/accounts per license)
- Saveable & recurring routes
- Route execution workflow with live traffic
- AI-powered customer visit recommendations
- Seamless integrations with Google Maps, Waze, and Apple Maps
- CarPlay Support
- External calendar sync
- Mobile prospecting
- View up to 20 new leads at a time on the map
- CRM Integration(2-way, real time integration)
- Customized data set-up(3 Custom fields)
- Data for proposals & purchase orders sent back to your CRM
- Automated activity/call reports & analytics
- Contact management
- CSV / Excel contact import(6)
- Manager view & team hierarchies with roles & permissions
- Account assignment & reassignment
- Dedicated account manager & support
- Phone & chat support
Enterprise
customFree
- custom$0(Contact sales)
- Sales mapping & route planner
- Up to 10,000 records per license
- Unlimited custom fields & objects
- Highly customizable UI
- SSO with SCIM support
- Dedicated account manager
- HIPAA compliance support
Price history
Last 6 changes
| Date | Plan | Change | Old | New | Δ% |
|---|---|---|---|---|---|
| Jun 5, 2026 | Enterprise | new plan | — | $0 | — |
| Jun 5, 2026 | Business | new plan | — | $0 | — |
| Jun 5, 2026 | Badger Scoreboard | new plan | — | $12 | — |
| Jun 5, 2026 | Badger Insights | new plan | — | $50 | — |
| Jun 5, 2026 | Badger Lead Routing | new plan | — | $16 | — |
| Jun 5, 2026 | Badger Align | new plan | — | $20 | — |
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