Clario
AutomatedAutomated audience builder and CDP with ML-powered customer modeling, attribution, and audience deployment. Pricing is per month per brand; multi-brand discounts may apply.
Active plans
6
Total changes
11
Last change
Jun 20, 2026
Price trend
no history
What we know about Clario’s pricing
VolatileChanges in 12 months
54
Cadence
Multiple changes per day
Direction
New plan recently added
Category position
Pricier than 96% of Analytics tools (610 compared)
Current pricing
Starter Plan
monthly$8,000/mo
$8k/month per brand
- CDP, Core Models & Rules Based Attribution
- Six Core Custom ML Models (LTV, Propensity to Purchase, Churn, Product/Service, Channel Preference, Seasonal Preference)
- Unlimited snapshots of any customer characteristic
- Downloadable audiences ready to deploy
- Seamless integration of customer data
- Instant attribution insights (first touch, last touch, linear, time decay)
- Unlimited users from your team
Unlimited Modeling (Add-On)
monthly$5,000/mo
$5k/month
- Unlimited, customized, one-click modeling for any behavior
- Built on XGBoost and ML methods
- Supported by data scientists
Automated Audience Uploads (Add-On)
monthly$4,000/mo
$4k/month
- Automated uploads to third-party partners, platforms, and social networks
- Audiences updated in place automatically
Custom Algorithmic Attribution (Add-On)
monthly$6,000/mo
$6k/month
- Custom Multi-Touch Attribution (MTA) Model
- Includes all brand marketing activities
- ML-powered fractional attribution
Complex Data Integration (Add-On)
monthly$2,000/mo
$2k/month per data source
- Custom integration of complex data sources (direct mail, mobile app, marketplace programs)
Identity Stitching (Add-On)
monthly$6,000/mo
$6k/month
- Single, clean ClarioID for every customer
- ML-powered cleaning, standardization, de-duplication
- Ongoing monitoring
Price history
Last 11 changes
| Date | Plan | Change | Old | New | Δ% |
|---|---|---|---|---|---|
| Jun 20, 2026 | Identity Stitching (Add-On) | new plan | — | $6,000 | — |
| Jun 20, 2026 | Complex Data Integration (Add-On) | new plan | — | $2,000 | — |
| Jun 20, 2026 | Custom Algorithmic Attribution (Add-On) | new plan | — | $6,000 | — |
| Jun 20, 2026 | Automated Audience Uploads (Add-On) | new plan | — | $4,000 | — |
| Jun 20, 2026 | Unlimited Modeling (Add-On) | new plan | — | $5,000 | — |
| Jun 20, 2026 | Starter Plan | new plan | — | $8,000 | — |
| Jun 20, 2026 | Identity Stitching (Add-On) | new plan | — | $6,000 | — |
| Jun 20, 2026 | Complex Data Integration (Add-On) | new plan | — | $2,000 | — |
| Jun 20, 2026 | Custom Algorithmic Attribution (Add-On) | new plan | — | $6,000 | — |
| Jun 20, 2026 | Automated Audience Uploads (Add-On) | new plan | — | $4,000 | — |
Showing the most recent 10 changes. Full history back to 2023 is available through the developer API.
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