Clario
AutomatedAutomated audience builder and CDP with ML-powered customer modeling, attribution, and audience deployment. Pricing is per month per brand; multi-brand discounts may apply.
Clario has 6 plans: paid plans from $2,000/month. We have not recorded a price change.
Clario plans and prices
Starter Plan
monthly$8,000/mo
$8k/month per brand
- CDP, Core Models & Rules Based Attribution
- Six Core Custom ML Models (LTV, Propensity to Purchase, Churn, Product/Service, Channel Preference, Seasonal Preference)
- Unlimited snapshots of any customer characteristic
- Downloadable audiences ready to deploy
- Seamless integration of customer data
- Instant attribution insights (first touch, last touch, linear, time decay)
- Unlimited users from your team
Unlimited Modeling (Add-On)
monthly$5,000/mo
$5k/month
- Unlimited, customized, one-click modeling for any behavior
- Built on XGBoost and ML methods
- Supported by data scientists
Automated Audience Uploads (Add-On)
monthly$4,000/mo
$4k/month
- Automated uploads to third-party partners, platforms, and social networks
- Audiences updated in place automatically
Custom Algorithmic Attribution (Add-On)
monthly$6,000/mo
$6k/month
- Custom Multi-Touch Attribution (MTA) Model
- Includes all brand marketing activities
- ML-powered fractional attribution
Complex Data Integration (Add-On)
monthly$2,000/mo
$2k/month per data source
- Custom integration of complex data sources (direct mail, mobile app, marketplace programs)
Identity Stitching (Add-On)
monthly$6,000/mo
$6k/month
- Single, clean ClarioID for every customer
- ML-powered cleaning, standardization, de-duplication
- Ongoing monitoring
Price history
Last 10 recorded changes
| Date | Plan | Change | Old | New | Δ% |
|---|---|---|---|---|---|
| Jun 20, 2026 | Identity Stitching (Add-On) | New plan | — | $6,000 | — |
| Jun 20, 2026 | Complex Data Integration (Add-On) | New plan | — | $2,000 | — |
| Jun 20, 2026 | Custom Algorithmic Attribution (Add-On) | New plan | — | $6,000 | — |
| Jun 20, 2026 | Automated Audience Uploads (Add-On) | New plan | — | $4,000 | — |
| Jun 20, 2026 | Unlimited Modeling (Add-On) | New plan | — | $5,000 | — |
| Jun 20, 2026 | Starter Plan | New plan | — | $8,000 | — |
| Jun 20, 2026 | Identity Stitching (Add-On) | New plan | — | $6,000 | — |
| Jun 20, 2026 | Complex Data Integration (Add-On) | New plan | — | $2,000 | — |
| Jun 20, 2026 | Custom Algorithmic Attribution (Add-On) | New plan | — | $6,000 | — |
| Jun 20, 2026 | Automated Audience Uploads (Add-On) | New plan | — | $4,000 | — |
Showing the most recent 10 changes. Full history back to 2023 is available through the developer API.
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