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Products/CRM/DealerCenter

DealerCenter

Under review· 1

Dealer Management System with CRM, Accounting, and Inventory for Auto Dealers

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Active plans

14

Total changes

11

Last change

Sep 9, 2026

Price trend

no history

What we know about DealerCenter’s pricing

Volatile

Changes in 12 months

17

Cadence

Every 7 days

Direction

Recently restructured

Category position

Middle of the pack for CRM (345 compared)

Current pricing

Customer Management CRM Plus

monthly
$99/mo

$99/mo

  • Internet Lead Management
  • Email, Text and Live Video
  • Appointment and task management
  • Text messages(2,000/mo)
  • DealerCenter Mobile App

CRM Pro

monthly
$199/mo

$199/mo

  • All the features of CRM Plus
  • Click-to-Call and Call Recording
  • Automated Workflows and Advanced Settings
  • Campaign Marketing with Event Automation
  • Road to the Sale (RTTS) Customization
  • Premium Training and Implementation
  • 4000 Outbound or Inbound Total Text Messages

Dealer Management System

monthly
$99/mo

$99/mo

  • Unlimited Users
  • Free Training
  • RouteOne, Dealertrack and CUDL Access
  • Full Inventory Management
  • eFax Deal Submissions to Any Lender
  • GWC, F&I Express and AUL Integrations
  • Contract Management with Free Forms Library
  • Mobile App Access

Buy Here Pay Here (BHPH)

monthly
$50/mo

$50/mo

  • Total Portfolio Management
  • Datalinx Credit Bureau Reporting Services
  • 500 Outbound or Inbound Total Text Messages
  • Automated Recurring Payments
  • Related Finance Company (RFC) Management
  • Process Irregular Payments

Integrated Accounting

monthly
$99/mo

$99/mo

  • Centralized tracking of all vehicle sales and cost transactions
  • Automated posting of journal entries to your G/L
  • Manage expenses, payments, and reconciliations in one place
  • Integrated accounting workflows across your DMS and CRM
  • Generate financial reports with real-time dealership data

Reconditioning

monthly
$99/mo

$99/mo

  • Expedite reconditioning workflows on newly acquired inventory
  • Assign and track recon steps across your team
  • Monitor vehicle recon status from acquisition to frontline-ready
  • Set target timelines and flag bottlenecks in the recon process
  • Track parts, costs, and vendor work tied to each unit

Service Bay

monthly
$99/mo

$99/mo

  • Manage service jobs, repairs, and work orders
  • Track technician assignments, time, and parts usage
  • Service scheduling with customer and vehicle details
  • Integrated repair history and service status updates

AI Sales Agent

monthly
$99/mo

$99/mo

  • Ai-powered lead response with instant, personalized messaging
  • Automatically replies to inbound leads via text or email within seconds
  • Learns dealership tone, inventory, and workflow for accurate responses
  • Smart follow-up sequences to nurture unresponsive leads
  • Real-time notifications to your team when a lead engages or asks for help

J.D. Power Values Desktop

monthly
$74/mo

$74/mo

  • Unlimited vehicle booking with access to current and historical book values including wholesale, trade-in and retail
  • Rooftop subscription with unlimited users

J.D. Power Values Mobile

monthly
$74/mo

$74/mo

  • Unlimited vehicle booking with access to current and historical book values including wholesale, trade-in and retail
  • Mobile app enabled with VIN scan and auction run list features
  • Per user/mobile device subscription

Kelley Blue Book

monthly
$64/mo

$64/mo

  • Unlimited vehicle booking with access to current and historical book values including wholesale, trade-in and retail
  • Mobile app enabled with VIN scan and auction run list features
  • Add inventory with values from the mobile app directly into DealerCenter
  • Rooftop subscription with unlimited users

Black Book Desktop

monthly
$64/mo

$64/mo

  • Unlimited vehicle booking with access to current and historical book values including wholesale, trade-in and retail
  • Rooftop subscription, unlimited users

Manheim Market Report (MMR)

monthly
$64/mo

$64/mo

  • Unlimited vehicle booking with access to current and historical book values including wholesale, trade-in and retail
  • Mobile app enabled with VIN scan and auction run

Prequal Pro

monthly
$50/mo

$50/mo

  • Utilize soft-pull inquiries to quickly assess credit worthiness without impacting the customer’s credit profile
  • Less-invasive sales process to enable a more seamless customer experience when looking to qualify for financing
  • Integrates with DealerCenter CRM and online credit application

Price history

Last 11 changes

$99.00→$99.00(0.0%)
$98.85$98.93$99.00$99.08$99.15Sep 2026Sep 2026Sep 2026: $99.00Sep 2026: $99.00
DatePlanChangeOldNewΔ%
Sep 9, 2026Customer Management CRM Plusrestructure$99$99—
Jul 27, 2026Prequal Pronew plan—$50—
Jul 27, 2026Manheim Market Report (MMR)new plan—$64—
Jul 27, 2026Black Book Desktopnew plan—$64—
Jul 27, 2026Kelley Blue Booknew plan—$64—
Jul 27, 2026J.D. Power Values Mobilenew plan—$74—
Jul 27, 2026J.D. Power Values Desktopnew plan—$74—
Jul 27, 2026AI Sales Agentnew plan—$99—
Jul 27, 2026Service Baynew plan—$99—
Jul 27, 2026Reconditioningnew plan—$99—

Showing the most recent 10 changes. Full history back to 2023 is available through the developer API.

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