HubSpot has 4 plans: a free plan and paid plans from $800/month. The last price change we recorded was on 3 September 2026.
HubSpot plans and prices
Starter
$0
- yearly$240/yr($20/mo/seat)
- 500 HubSpot Credits
- 1,000 marketing contacts
- Free tools with increased limits
- Remove HubSpot branding
- Email marketing feature available
- Live chat feature available
- Agent Hub feature available
- Agent Builder feature available
Show all 11 featuresShow fewer
- Simple marketing automation feature available
- CRM segments feature available
- Ad management feature available
Professional
monthly$800/mo
- yearly$890/yr($890/mo)
- 3,000 HubSpot Credits
- 2,000 marketing contacts
- Marketing Hub Starter, plus:
- Marketing studio BETA feature available
- AEO BETA feature available
- Content Agent BETA feature available
- Nurture Agent BETA feature available
- Social media feature available
Show all 9 featuresShow fewer
- Video creation & editing
Enterprise
monthly$3,600/mo
- yearly$84,000/yr($3,600/mo)
- 5,000 HubSpot Credits
- 10,000 marketing contacts
- Marketing Hub Professional, plus:
- Multi-touch revenue attribution feature available
- Lookalike Segments BETA feature available
- Customer journey analytics feature available
- Email approvals feature available
- Limit access to content and data feature available
Show all 9 featuresShow fewer
- Behavioral event triggers and reporting
Free
monthly$0/mo
- Free Marketing tools
- Free Sales tools
- Free Service tools
- Free Content tools
- Free Data tools
- Free Revenue tools
Price history
Last 10 recorded changes
$9.00→$7.00(-22.2%)
| Date | Plan | Change | Old | New | Δ% |
|---|---|---|---|---|---|
| Sep 3, 2026 | Starter | Decrease | $9 | $7 | -22.2% |
| Sep 3, 2026 | Free | New plan | — | $0 | — |
| Sep 3, 2026 | AEO | Reclassified | $50 | $50 | — |
| May 17, 2026 | Enterprise | New plan | — | $3,600 | — |
| May 17, 2026 | Professional | New plan | — | $800 | — |
| May 17, 2026 | Starter | New plan | — | $9 | — |
| May 17, 2026 | AEON | New plan | — | $50 | — |
| May 17, 2026 | HubSpot AEO | New plan | — | $50 | — |
| May 17, 2026 | Marketing Hub Free | New plan | — | $0 | — |
| May 17, 2026 | Starter | New plan | — | $9 | — |
Showing the most recent 10 changes. Full history back to 2023 is available through the developer API.
Other CRM products
No confirmed alternatives yet.