Lob
AutomatedAutomated direct mail platform with API-powered printing and mailing for postcards, letters, and checks.
Active plans
4
Total changes
4
Last change
Jun 2, 2026
Price trend
no history
What we know about Lob’s pricing
Moderately activeChanges in 12 months
4
Cadence
Multiple changes per day
Direction
New plan recently added
Category position
Pricier than 84% of Sales tools (644 compared)
Current pricing
Developer
monthlyFree
- Webhooks(1)
- In-transit Mail Tracking
- Print Delivery Network
- Analytics Dashboard
- API Integrations
- No-Code Integrations(null)
- User Roles & Permissions
- Custom Envelopes
- Specialty Mailers
- Support for HIPAA Compliant Mailings
- Print & Postage Costs(Starting at $0.905/postcard $0.828/letter $1.190/check)
- Support(Standard Support)
- US Address Verifications($0.05/additional)
- International Address Verifications($0.07/additional)
Startup
monthly$260/mo
$260/mo
- Webhooks(3)
- In-transit Mail Tracking
- Print Delivery Network
- Analytics Dashboard
- API Integrations
- No-Code Integrations
- User Roles & Permissions
- Custom Envelopes
- Specialty Mailers
- Support for HIPAA Compliant Mailings
- Print & Postage Costs(Starting at $0.645/postcard $0.658/letter $1.040/check)
- Support(Standard Support)
- US Address Verifications($0.025/additional (1,000 included for $25/mo))
- International Address Verifications($0.06/additional (500 included for $30/mo))
Growth
monthly$550/mo
$550/mo
- Webhooks(5)
- In-transit Mail Tracking
- Print Delivery Network
- Analytics Dashboard
- API Integrations
- No-Code Integrations
- User Roles & Permissions
- Custom Envelopes
- Specialty Mailers
- Support for HIPAA Compliant Mailings
- Print & Postage Costs(Starting at $0.615/postcard $0.628/letter $1.040/check)
- Support(Standard Support)
- US Address Verifications($0.009/additional (50,000 included for $450/mo))
- International Address Verifications($0.055/additional (10,000 included for $550/mo))
Enterprise
customCustom
- Webhooks(10+)
- In-transit Mail Tracking
- Print Delivery Network
- Analytics Dashboard
- API Integrations
- No-Code Integrations
- User Roles & Permissions
- Custom Envelopes
- Specialty Mailers
- Support for HIPAA Compliant Mailings
- Print & Postage Costs(Custom Pricing)
- Support(Standard Support, Accounts Management, Integration Assistance)
- US Address Verifications(Contact us for details)
- International Address Verifications(Contact us for details)
Price history
Last 4 changes
| Date | Plan | Change | Old | New | Δ% |
|---|---|---|---|---|---|
| Jun 2, 2026 | Enterprise | new plan | — | — | — |
| Jun 2, 2026 | Growth | new plan | — | $550 | — |
| Jun 2, 2026 | Startup | new plan | — | $260 | — |
| Jun 2, 2026 | Developer | new plan | — | $0 | — |
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