Luma
AutomatedEvent management platform for creating, promoting, and managing in-person and virtual events with ticketing and guest management.
Active plans
2
Total changes
3
Last change
Jul 28, 2026
Price trend
no history
What we know about Luma’s pricing
Moderately activeChanges in 12 months
4
Cadence
Every 3 weeks
Direction
Plan recently removed
Category position
Middle of the pack for Hospitality & Events (612 compared)
Current pricing
Free
monthlyFree
- Unlimited number of events
- Unlimited number of guests per event
- Blasts and automated reminders via email, SMS, push notification and WhatsApp
- Send up to 500 invites or newsletters per week through Luma
- Check in guests to your events through Luma
- Accept all credit cards, Apple Pay & Google Pay
- Accept regional payment methods such as iDEAL, Konbini and PayNow
- Set up ticket types, group purchasing and coupons
- 5% platform fee for paid events
- Unlimited cohosts and event managers
- Up to 3 admins for your calendar
- Require approval or token gating for registration
- Import and export data via CSV
- Zoom integration with attendance tracking
Luma Plus
monthly$59/mo
Billed annually
- Everything in the free plan
- 0% platform fee for paid events
- Send up to 5,000 invites and newsletters per week through Luma
- Ability to collect taxes for ticket sales
- Check-in manager role for your events
- Custom URL for event pages
- Collect separate first and last names from guests
- 5 calendar admins included, with more seats available for purchase
- Automate workflows with Zapier API access
- Priority support
- Early access to select features
Price history
Last 3 changes
| Date | Plan | Change | Old | New | Δ% |
|---|---|---|---|---|---|
| Jul 28, 2026 | Luma Plus | new plan | — | $59 | — |
| Jun 2, 2026 | Pro | new plan | — | — | — |
| Jun 2, 2026 | Free | new plan | — | $0 | — |
Similar to Luma.
No confirmed competitors yet. These are Hospitality & Events products at a similar price, matched automatically — not verified alternatives.