Active plans
3
Total changes
11
Last change
Aug 4, 2026
Price trend
Essentials plan
What we know about Mailchimp’s pricing
VolatileChanges in 12 months
11
22 all-time
Cadence
Every 9 weeks
Direction
Plan recently removed
Category position
—
Not enough peers tracked yet
Current pricing
Free
monthlyFree
- 500 contacts
- 1,000 sends/month
- Basic templates
- Single audience
Standard
monthly$20/mo
$20/month
- yearly$204/yr($17/month billed annually ($204/yr))
- Email send limit(up to 6,000 emails each month)
- Contact limit(500 contacts)
Premium
monthly$0/mo
$350/mo
- Contact limit(Unlimited contacts)
- Email sends(15X contacts)
- Support(Phone & Priority Support)
- Onboarding(4 Sessions)
Price history
Last 11 changes
$11.05→$11.05(0.0%)
| Date | Plan | Change | Old | New | Δ% |
|---|---|---|---|---|---|
| Aug 4, 2026 | Essentials | removed plan | $11.05 | — | — |
| Aug 4, 2026 | Premium | restructure | $297.5 | $0 | — |
| May 17, 2026 | Standard | increase | $17 | $20 | +17.6% |
| May 17, 2026 | Standard | new plan | — | $20 | — |
| May 15, 2026 | Premium | decrease | $350 | $297.5 | -15.0% |
| May 15, 2026 | Premium | new plan | — | $297.5 | — |
| May 15, 2026 | Standard | decrease | $20 | $17 | -15.0% |
| May 15, 2026 | Standard | new plan | — | $17 | — |
| May 15, 2026 | Essentials | decrease | $13 | $11.05 | -15.0% |
| May 15, 2026 | Essentials | new plan | — | $11.05 | — |
Showing the most recent 10 changes. Full history back to 2023 is available through the developer API.
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