Metricool
AutomatedSocial media analytics and scheduling platform for brands and agencies
Metricool has 4 plans: a free plan, paid plans from $20/month and custom pricing for larger teams. The last price change we recorded was on 4 August 2026.
Metricool plans and prices
Free
$0
- Manage 1 brand
- Manage all your brands’ social networks (except LinkedIn and Twitter)
- Schedule up to 20 posts per month
- Analyze 5 competitor profiles
- Access 30 days of analytics
- AI social media assistant
Starter
monthly$20/mo
From €16/month
- Manage — up to 10 brands
- Unlimited content publishing
- Analyze — up to 100 competitors
- Access to the X add-on
- Access to the Advanced Analytics add-on
- LinkedIn connection
- Limited access to Campaign Dashboards and Metricool Studio
- PDF and PPT reports
Show all 12 featuresShow fewer
- Multiple link-in-bio
- Analytics with unlimited history
- Access to Flows
- Google Drive and Canva integration
Advanced
monthly$53/mo
From €43/month
- Manage — up to 50 brands
- Team and client management
- Role management
- Post approval system
- Complete Twitter/X analytics
- Customizable report templates
- Looker Studio connector
- Metricool API (Zapier, Make, and MCP)
Custom
Custom
- Custom number of brands
- Metricool integration in your business
- White Label
- Dedicated account manager
- Custom AI assistant credits
Price history
Last 3 recorded changes
$16.00→$20.00(+25.0%)
| Date | Plan | Change | Old | New | Δ% |
|---|---|---|---|---|---|
| Aug 4, 2026 | Advanced | Increase | $43 | $53 | +23.3% |
| Aug 4, 2026 | Starter | Increase | $16 | $20 | +25.0% |
| Jul 27, 2026 | Custom | New plan | — | — | — |
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