Active plans
5
Total changes
11
Last change
Jul 28, 2026
Price trend
Starter plan
What we know about Moz’s pricing
VolatileChanges in 12 months
15
28 all-time
Cadence
Every 7 weeks
Direction
New plan recently added
Category position
Middle of the pack for SEO (508 compared)
Current pricing
Starter
monthly$49/mo
$49/mo
- Tracked sites(1)
- Designed for individuals managing a single website
Standard
monthly$99/mo
$99/mo
- yearly$948/yr($79/mo ($950 billed yearly))
- User seats(1)
- MozBar Premium
- 24/7 Support
- Moz AI-powered tools
- Campaigns(3)
- Keyword Rankings(300)
- Mobile Rankings
- Pages Crawled/wk(100,000)
- Performance Metrics: On-Demand URLs(6)
- Performance Metrics: Tracked URLs(60)
- On-Demand Crawls(5)
- Site Re-crawls(not included)
- AI Visibility Dashboards(not included)
- Additional AI Visibility Dashboards(not included)
- Prompts Tracked(not included)
- Additional Prompts Tracked(not included)
- Prompt Suggestions
- AI Content Brief(2)
- Domain Overview(50)
- Keyword Queries/mo(150)
- Keyword Suggestions by Topic
- AI Overviews by Keyword
- Brand Authority Score
- Keywords per Site Query(10,000)
- Keyword Lists(5)
- Keywords per List(100)
- Competitive Research(50)
- Backlink Queries/mo(5,000)
- Results per Backlink Query(10,000)
- Link Tracking Lists(1)
- Links per List(100)
- Rank Checker Queries/day(200)
- On-Page Grader Reports
- Scheduled Reports
- Branded Reports(not included)
- Report Templates(not included)
Medium
monthly$179/mo
$179/mo
- yearly$1,716/yr($143/mo ($1719 billed yearly))
- User seats(2)
- MozBar Premium
- 24/7 Support
- Moz AI-powered tools
- Campaigns(10)
- Keyword Rankings(1,500)
- Mobile Rankings
- Pages Crawled/wk(500,000)
- Performance Metrics: On-Demand URLs(20)
- Performance Metrics: Tracked URLs(200)
- On-Demand Crawls(30)
- Site Re-crawls(10)
- AI Visibility Dashboards(2)
- Additional AI Visibility Dashboards($20 each)
- Prompts Tracked(100)
- Additional Prompts Tracked($50 per 100 prompts)
- Prompt Suggestions
- AI Content Brief(10)
- Domain Overview(100)
- Keyword Queries/mo(5,000)
- Keyword Suggestions by Topic
- AI Overviews by Keyword
- Brand Authority Score
- Keywords per Site Query(30,000)
- Keyword Lists(30)
- Keywords per List(500)
- Competitive Research(75)
- Backlink Queries/mo(20,000)
- Results per Backlink Query(40,000)
- Link Tracking Lists(30)
- Links per List(500)
- Rank Checker Queries/day(200)
- On-Page Grader Reports
- Scheduled Reports
- Branded Reports
- Report Templates
Large
monthly$299/mo
$299/mo
- yearly$2,868/yr($239/mo billed yearly ($2,868/yr))
- User seats(3)
- MozBar Premium
- 24/7 Support
- Moz AI-powered tools
- Campaigns(25)
- Keyword Rankings(3,000)
- Mobile Rankings
- Pages Crawled/wk(1,250,000)
- Performance Metrics: On-Demand URLs(50)
- Performance Metrics: Tracked URLs(500)
- On-Demand Crawls(60)
- Site Re-crawls(25)
- AI Visibility Dashboards(4)
- Additional AI Visibility Dashboards($20 each)
- Prompts Tracked(200)
- Additional Prompts Tracked($50 per 100 prompts)
- Prompt Suggestions
- AI Content Brief(50)
- Domain Overview(180)
- Keyword Queries/mo(15,000)
- Keyword Suggestions by Topic
- AI Overviews by Keyword
- Brand Authority Score
- Keywords per Site Query(50,000)
- Keyword Lists(60)
- Keywords per List(750)
- Competitive Research(100)
- Backlink Queries/mo(70,000)
- Results per Backlink Query(50,000)
- Link Tracking Lists(60)
- Links per List(750)
- Rank Checker Queries/day(500)
- On-Page Grader Reports
- Scheduled Reports
- Branded Reports
- Report Templates
Enterprise
customCustom
Price history
Last 11 changes
| Date | Plan | Change | Old | New | Δ% |
|---|---|---|---|---|---|
| Jul 28, 2026 | Enterprise | new plan | — | — | — |
| Jul 21, 2026 | Starter | removed plan | $49 | — | — |
| Jul 21, 2026 | Enterprise | new plan | — | — | — |
| May 18, 2026 | Large | new plan | — | $299 | — |
| May 18, 2026 | Medium | new plan | — | $179 | — |
| May 18, 2026 | Standard | new plan | — | $99 | — |
| May 18, 2026 | Starter | new plan | — | $49 | — |
| May 18, 2026 | Large | new plan | — | $299 | — |
| May 18, 2026 | Medium | new plan | — | $179 | — |
| May 18, 2026 | Standard | new plan | — | $99 | — |
Showing the most recent 10 changes. Full history back to 2023 is available through the developer API.
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