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Optimizely

Automated

Digital Experience Platform for A/B Testing and Personalization

Visit websitePricing page

Optimizely has 1 plan: custom pricing for larger teams. We have not recorded a price change.

Optimizely plans and prices

Optimizely

Custom
  • Agentic CMS — Create, publish and improve site performance
  • Agentic Experimentation — Continuously test, learn, and optimize with AI
  • Agent Platform — Build AI agents and equip them with your brand
  • Content Marketing Platform — Plan campaigns and create content
  • Analytics — Get trustworthy, warehouse-native insights
  • Personalization — Deliver hyper-targeted experiences
  • Commerce — Launch and scale your commerce shop
  • Asset Management — Take control of your marketing content
Show all 10 featuresShow fewer
  • Data Platform — Unify and activate your customer data
  • Feature Management — Release features confidently

Price history

Last 1 recorded changes

DatePlanChangeOldNewΔ%
Jul 27, 2026OptimizelyNew plan———

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