SEMrush
Under review· 1All-in-one SEO and AI search visibility platform for marketers
SEMrush has 5 plans: a free plan and paid plans from $117.33/month. We last read its pricing page on 3 October 2026. The last price change we recorded was on 27 July 2026.
SEMrush plans and prices
SEO
monthly$117.33/mo
$117.33/mo billed annually instead of $139
- yearly$1,407.96/yr($117.33/mo billed annually instead of $139)
- Websites to monitor — 5
- Keywords to track — 500
- Basic keyword research and competitor analysis
- Position Tracking
- Site Audit
- Track performance in AI search
- Monitor AI sentiment
- AI visibility reports for any domain
Show all 9 featuresShow fewer
- Monitor custom prompts
Pro+
monthly$248.17/mo
$248.17/mo billed annually instead of $299
- yearly$2,978.04/yr($248.17/mo billed annually instead of $299)
- Websites to monitor — 15
- Keywords to track — 1,500
- Historical SEO data
- Content optimization
- Keyword cannibalization analysis
- Multi-location/device tracking
- AI visibility reports — 100 prompts to track daily
Advanced
monthly$455.67/mo
$455.67/mo billed annually instead of $549
- yearly$5,468.04/yr($455.67/mo billed annually instead of $549)
- Websites to monitor — 40
- Keywords to track — 5,000
- SEO share of voice
- API data integration
- AI visibility reports — 200 prompts to track daily
Starter
monthly$165.17/mo
$165.17/mo billed annually instead of $199
- yearly$1,982.04/yr($165.17/mo billed annually instead of $199)
- Websites to monitor — 5
- Keywords to track — 500
- Keyword research and optimization tools
- Competitors insights tools
- MCP access
- AI visibility reports — 50 prompts to track daily
- Domain for AI brand performance — 1
- AI visibility reports per day — 300
Show all 9 featuresShow fewer
- AI-ready Site Audit
Free
$0
- Demo project — 1
- Reports per day across all vital tools — 10
- Help Center & Basic Onboarding
Price history
Last 10 recorded changes
$139→$117(-15.6%)
| Date | Plan | Change | Old | New | Δ% |
|---|---|---|---|---|---|
| Jul 27, 2026 | Free | New plan | — | $0 | — |
| Jul 27, 2026 | Advanced | Decrease | $549 | $455.67 | -17.0% |
| Jul 27, 2026 | Pro+ | Decrease | $299 | $248.17 | -17.0% |
| Jul 27, 2026 | Starter | New plan | — | $165.17 | — |
| Jul 27, 2026 | SEO | Decrease | $139 | $117.33 | -15.6% |
| May 25, 2026 | Advanced | New plan | — | $549 | — |
| May 25, 2026 | Pro+ | New plan | — | $299 | — |
| May 25, 2026 | SEO | New plan | — | $139 | — |
| Aug 21, 2025 | Guru | Removed | $229.95 | — | — |
| Aug 21, 2025 | Business | Removed | $449.95 | — | — |
Showing the most recent 10 changes. Full history back to 2023 is available through the developer API.
SEMrush alternatives
8 products compared against SEMrush.