SEMrush
Under review· 1All-in-one SEO and AI search visibility platform for marketers
Active plans
5
Total changes
11
Last change
Jul 27, 2026
Price trend
no history
What we know about SEMrush’s pricing
VolatileChanges in 12 months
8
19 all-time
Cadence
Every 10 weeks
Direction
New plan recently added
Category position
Pricier than 87% of SEO tools (508 compared)
Current pricing
SEO
monthly$117.33/mo
$117.33/mo billed annually instead of $139
- yearly$1,407.96/yr($117.33/mo billed annually instead of $139)
- Websites to monitor(5)
- Keywords to track(500)
- Basic keyword research and competitor analysis
- Position Tracking
- Site Audit
- Track performance in AI search
- Monitor AI sentiment
- AI visibility reports for any domain
- Monitor custom prompts
Pro+
monthly$248.17/mo
$248.17/mo billed annually instead of $299
- yearly$2,978.04/yr($248.17/mo billed annually instead of $299)
- Websites to monitor(15)
- Keywords to track(1,500)
- Historical SEO data
- Content optimization
- Keyword cannibalization analysis
- Multi-location/device tracking
- AI visibility reports(100 prompts to track daily)
Advanced
monthly$455.67/mo
$455.67/mo billed annually instead of $549
- yearly$5,468.04/yr($455.67/mo billed annually instead of $549)
- Websites to monitor(40)
- Keywords to track(5,000)
- SEO share of voice
- API data integration
- AI visibility reports(200 prompts to track daily)
Starter
monthly$165.17/mo
$165.17/mo billed annually instead of $199
- yearly$1,982.04/yr($165.17/mo billed annually instead of $199)
- Websites to monitor(5)
- Keywords to track(500)
- Keyword research and optimization tools
- Competitors insights tools
- MCP access
- AI visibility reports(50 prompts to track daily)
- Domain for AI brand performance(1)
- AI visibility reports per day(300)
- AI-ready Site Audit
Free
monthlyFree
- Demo project(1)
- Reports per day(10)
Price history
Last 11 changes
$120→$99.00(-17.5%)
| Date | Plan | Change | Old | New | Δ% |
|---|---|---|---|---|---|
| Jul 27, 2026 | Free | new plan | — | $0 | — |
| Jul 27, 2026 | Advanced | decrease | $549 | $455.67 | -17.0% |
| Jul 27, 2026 | Pro+ | decrease | $299 | $248.17 | -17.0% |
| Jul 27, 2026 | Starter | new plan | — | $165.17 | — |
| Jul 27, 2026 | SEO | decrease | $139 | $117.33 | -15.6% |
| May 25, 2026 | Advanced | new plan | — | $549 | — |
| May 25, 2026 | Pro+ | new plan | — | $299 | — |
| May 25, 2026 | SEO | new plan | — | $139 | — |
| Aug 21, 2025 | Pro | restructure | $119.95 | $99 | — |
| Aug 21, 2025 | Guru | removed plan | $229.95 | — | — |
Showing the most recent 10 changes. Full history back to 2023 is available through the developer API.
SEMrush alternatives.
8 products compared against SEMrush.