Ad Badger
Under review· 2Amazon PPC ad optimization software priced by monthly ad spend tier.
Ad Badger has 2 plans: paid plans from $275/month. We last read its pricing page on 3 October 2026. The last price change we recorded was on 9 September 2026.
Ad Badger plans and prices
Starter
monthly$275/mo
- yearly$212.50/mobilled annually ($2,550/yr)
- Bids by Badger Algorithm
- Daily bid updates with Revenue-Per-Click based bidding to hit your target ACOS
- View hourly data and setup a custom dayparting schedule to edit bids or pause during certain hours
- Negative Keyword Automation: Daily scans of your search term data up to 999 days of history
- Manual Pruning: Create saved filters (i.e. clicks >10 no sales)
- Cross-Marketplace Data: View all your marketplaces across countries or clients in a single view
- Weekly Mastermind Office hours available weekly for tool training, amazon strategy, and more
- Text & Email Support: Immediate responses by our AI Bot, and fast responses from PPC-trained support
Professional
monthly$510/mo
- yearly$510/mobilled annually ($6,120/yr)
- Everything included in your software
- Managed For brands needing expert execution
- Daily performance dashboard
- Custom campaign rules
- Track Profits: View total sales (organic & paid) along with returns & amazon fees, COGS to get SKU economics
- Total ACOS Tracker: Track Total ACOS by Product
- Positive Keyword Nightly Hunt: Automated search term harvesting to move performing search terms as targeted keywords or ASINs
- Reporting Views: Week by Week & Month by Month Easily view trends in your profits, sessions, or PPC/Organic performance
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- 2x 1-on-1 Onboarding Calls: Walk through a workflow with your own data
- Member Bonus: 40% off at BuyBoxChecker.com
Price history
Last 2 recorded changes
$660→$510(-22.7%)
| Date | Plan | Change | Old | New | Δ% |
|---|---|---|---|---|---|
| Sep 9, 2026 | Professional | Decrease | $660 | $510 | -22.7% |
| Jul 27, 2026 | Ruby | New plan | — | $1,375 | — |
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