Fragmatic
AutomatedWebsite personalization platform priced by monthly unique visitors.
Active plans
2
Total changes
4
Last change
Jul 15, 2026
Price trend
no history
What we know about Fragmatic’s pricing
Moderately activeChanges in 12 months
4
Cadence
Multiple changes per day
Direction
New plan recently added
Category position
Pricier than 94% of Marketing tools (1189 compared)
Current pricing
Pro
monthly$850/mo
$850/mo
- Data retention: 24 months
- AI credits: 80/month
- Unlimited active experiences
- 5 domains included
- AI-recommended segments
- AI content rewrite
Enterprise
customCustom
- Monthly Unique Visitors(>1M (custom))
- Data retention(Custom)
- Custom Integrations(GA4, CRM, ads)
- Core + premium(Custom Segment Library)
- Advanced tracking with 50+ properties(✓)
- Consent mapping(Custom)
- CNAME based first party cookies(✓)
- APIs & webhooks(✓)
- AI credits (per month)(Custom)
- AI-recommended segments(✓)
- AI-suggested pages & placements(✓)
- AI-Powered Marketing Stage Assessment(✓)
- AI content rewrite(✓)
- Content templates(✓)
- Opportunity Radar(Included)
- Experience delivery(✓)
- Contextual experience personalization(✓)
- AI Experience Builder(✓)
- Auto form mapping(✓)
- Audience Sync(✓)
- Heat map guidance(✓)
- Active experiences(Unlimited)
- Invite team members(Unlimited)
- Two-factor authentication (2FA)(✓)
- Support(24×7 + CSM SLA)
- Single Sign-On (SSO)(✓)
Price history
Last 4 changes
| Date | Plan | Change | Old | New | Δ% |
|---|---|---|---|---|---|
| Jul 15, 2026 | Enterprise | new plan | — | — | — |
| Jul 15, 2026 | Pro | new plan | — | $850 | — |
| Jul 15, 2026 | Enterprise | new plan | — | — | — |
| Jul 15, 2026 | Pro | new plan | — | $850 | — |
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