Latana
AutomatedBrand tracking platform providing continuous market research on brand awareness, consideration and perception.
Active plans
3
Total changes
3
Last change
Jul 15, 2026
Price trend
no history
What we know about Latana’s pricing
Moderately activeChanges in 12 months
3
Cadence
Multiple changes per day
Direction
New plan recently added
Category position
Pricier than 99% of Analytics tools (610 compared)
Current pricing
Essential
yearly€7,900/yr
Starting at €7,900 per market and year
- Awareness tracking(4 brands across 2 custom segments or audiences)
- Monthly updates(up to 25k interviews per brand, year and market)
- Dashboard access(full access to an intuitive dashboard with easy and flexible data export options and unlimited user access)
- Segmentation(segmentation into niche audiences with clear visibility of margins of error)
- Client support(dedicated client service support for a seamless experience)
- Flexible options(option to add extra research modules, brands, or segmentations at an additional cost)
Pro
yearly€18,900/yr
Starting at €18,900 per market and year
- Awareness tracking(6 brands across 3 custom segments or audiences)
- Monthly updates(up to 50k interviews per brand, year and market)
- Funnel metrics(added funnel metrics for tracking brand consideration and perception)
- Analytical tools(advanced analytical tools including trend-line models and KPI predictions)
- Personalized support(personalized support from a dedicated research team)
- Flexible options(option to add extra research modules, brands, or segmentations at an additional cost)
Custom
customCustom
- Brand tracking(track up to 50 brands with up to 10 custom audience segments)
- Market availability(available for 150+ countries and territories)
- Interviews(up to 100,000 interviews per market and year)
- KPI flexibility(flexible addition of KPIs from purchase drivers to brand associations)
- Research support(dedicated research and data science support)
Price history
Last 3 changes
| Date | Plan | Change | Old | New | Δ% |
|---|---|---|---|---|---|
| Jul 15, 2026 | Custom | new plan | — | — | — |
| Jul 15, 2026 | Pro | new plan | — | $18,900 | — |
| Jul 15, 2026 | Essential | new plan | — | $7,900 | — |
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