Triple Whale
Under review· 1Ecommerce analytics and attribution platform for DTC brands
Triple Whale has 6 plans: a free plan, paid plans from $179/month and custom pricing for larger teams. We last read its pricing page on 3 October 2026. The last price change we recorded was on 4 August 2026.
Triple Whale plans and prices
Free
$0
- Key features — Your entire business in real time
- Key features — Paid, owned, subscription, and organic in one view
- Key features — No more juggling five tabs
- Key features — Know how your brand shows up in AI search
- Key features — ChatGPT mentions, citations, and sentiment, tracked automatically
- Key features — Tracking that actually works
- Key features — Triple Pixel for accurate cross-device, cross-platform tracking
- Key features — First and last click attribution from day one
Starter
monthly$179/mo
- All Free features
- Multi-touch attribution via Triple Pixel
- Moby Chat for analysis and recommendations
- Influencer and affiliate analytics
- Sonar Send for data activation
Advanced
monthly$259/mo
- yearly$259/mobilled annually ($3,108/yr)
- All Starter features
- Creative, Product, Cohort Analytics
- No-code Dashboard Builder and SQL Editor
- AI Visibility across all LLMs
- Multi-store reporting
Automate
monthly$1,349/mo
- yearly$1,349/mobilled annually ($16,188/yr)
- Multi-touch attribution you can trust
- Track every order to its true source with the most accurate pixel in ecommerce.
- Build any view your team needs
- Activate your first-party data
- Moby, your AI operator
- Moby automates repeatable growth work while you stay in control.
Foundation
monthly$549/mo
- yearly$549/mobilled annually ($6,588/yr)
- Multi-touch attribution you can trust
- Track every order to its true source
- Build any view your team needs
- No-code dashboards, customer segments, custom metrics, and a SQL editor
- Activate your first-party data
- Analyze your business with Moby AI
Enterprise
Custom
- Automations that do the work on repeat
- Choose the right model for every job
- Creative that ships, based on what's working
- Campaign actions inside your guardrails
- Unified measurement and AI orchestration for brands operating at scale.
- Incrementality + MMM, MTA, all in one place
- Moby (+ your budget) get smarter over time
- Built for your business
Show all 9 featuresShow fewer
- Enterprise security and controls
Price history
Last 5 recorded changes
$219→$259(+18.3%)
| Date | Plan | Change | Old | New | Δ% |
|---|---|---|---|---|---|
| Aug 4, 2026 | Starter | Increase | $149 | $179 | +20.1% |
| Jul 27, 2026 | Enterprise | New plan | — | — | — |
| Jul 27, 2026 | Foundation | New plan | — | $549 | — |
| Jul 27, 2026 | Automate | New plan | — | $1,349 | — |
| Jul 27, 2026 | Advanced | Increase | $219 | $259 | +18.3% |
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