Triple Whale
Under review· 3Ecommerce analytics and attribution platform for DTC brands
Active plans
6
Total changes
9
Last change
Aug 4, 2026
Price trend
no history
What we know about Triple Whale’s pricing
VolatileChanges in 12 months
10
Cadence
Every 9 days
Direction
Last move: +20.1%
Category position
Pricier than 79% of E-commerce tools (1117 compared)
Current pricing
Free
monthlyFree
- Key features(Your entire business in real time)
- Key features(Paid, owned, subscription, and organic in one view)
- Key features(No more juggling five tabs)
- Key features(Know how your brand shows up in AI search)
- Key features(ChatGPT mentions, citations, and sentiment, tracked automatically)
- Key features(Tracking that actually works)
- Key features(Triple Pixel for accurate cross-device, cross-platform tracking)
- Key features(First and last click attribution from day one)
Starter
monthly$179/mo
$149/month
- All Free features
- Multi-touch attribution via Triple Pixel
- Moby Chat for analysis and recommendations
- Influencer and affiliate analytics
- Sonar Send for data activation
Advanced
monthly$259/mo
$259/month
- yearly$259/mobilled annually ($3,108/yr)
- All Starter features
- Creative, Product, Cohort Analytics
- No-code Dashboard Builder and SQL Editor
- AI Visibility across all LLMs
- Multi-store reporting
Automate
monthly$1,349/mo
$1,349/month
- yearly$1,349/mobilled annually ($16,188/yr)
- Multi-touch attribution you can trust
- Track every order to its true source with the most accurate pixel in ecommerce.
- Build any view your team needs
- Activate your first-party data
- Moby, your AI operator
- Moby automates repeatable growth work while you stay in control.
Foundation
monthly$549/mo
$549/month
- yearly$549/mobilled annually ($6,588/yr)
- Multi-touch attribution you can trust
- Track every order to its true source
- Build any view your team needs
- No-code dashboards, customer segments, custom metrics, and a SQL editor
- Activate your first-party data
- Analyze your business with Moby AI
Enterprise
customCustom
- Automations that do the work on repeat
- Choose the right model for every job
- Creative that ships, based on what's working
- Campaign actions inside your guardrails
- Unified measurement and AI orchestration for brands operating at scale.
- Incrementality + MMM, MTA, all in one place
- Moby (+ your budget) get smarter over time
- Built for your business
- Enterprise security and controls
Price history
Last 9 changes
$219→$259(+18.3%)
| Date | Plan | Change | Old | New | Δ% |
|---|---|---|---|---|---|
| Aug 4, 2026 | Starter | increase | $149 | $179 | +20.1% |
| Jul 27, 2026 | Enterprise | new plan | — | — | — |
| Jul 27, 2026 | Foundation | new plan | — | $549 | — |
| Jul 27, 2026 | Automate | new plan | — | $1,349 | — |
| Jul 27, 2026 | Advanced | increase | $219 | $259 | +18.3% |
| May 18, 2026 | Custom (Growth) | new plan | — | $1,290 | — |
| May 18, 2026 | Advanced | new plan | — | $219 | — |
| May 18, 2026 | Starter | new plan | — | $149 | — |
| May 18, 2026 | Free | new plan | — | $0 | — |
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